Describe the Specific Sister-Site Connection
Guides should say what connects the casino names being discussed. Shared ownership, a wider company group and similar website software are different relationships. A general visual similarity should not be described as proof of a company connection.
Write for the Casino Brand the Reader Searched For
Headings should name the brand, its network or a useful comparison. Each page should answer its own sister-site question, with descriptive links to the relevant casino and network guides.
Make the Writer and Reviewer Clear
Each page carries one written-by credit and one reviewed-by credit. The two names identify the editorial roles for that page. Author credits should not imply that an editor has used a casino account or carried out a test that is not documented.
Keep Uncertain Connections Separate
If a guide leaves a relationship unconfirmed, the page should preserve that qualification. Mentioning a brand as a comparison is not enough to add it to the core sister-site list.
Correct the Affected Page and Its Related Links
When an editorial correction is made, related cards, network lists and internal links should be reviewed together. A page title, card description and table should describe the same relationship.