Casino review analyst
Michael Duchesne
Michael reviews licence details, operator ownership and sister-site relationships before a casino is added to Play Union.
LinkedIn profileCasino brands often look separate when the business behind them is closely connected. Two sites can share a licence holder, payment systems, verification teams, complaints routes and bonus policy, while still presenting themselves with different names and designs.
We built Play Union for that gap. The site is a research-led casino comparison project for UK players who want to understand the network behind a brand, not just the offer on the homepage.
We identify the legal entity behind the casino, check whether the brand is connected to a UK licence, and compare the listed operator with the casino footer and public register records.
We group brands by licence, corporate ownership and shared operating infrastructure. When a brand belongs to a wider network, we explain what is likely shared and what may differ.
We read the bonus rules beyond the headline, including wagering, game weighting, expiry windows, withdrawal limits and whether a welcome offer is restricted across sister brands.
We compare minimum deposits, available payment methods, payout windows and the practical friction around verification or first withdrawals.
We balance licence status, bonus value, payment reliability, usability, responsible gambling tools and sister-site context. Commercial relationships do not decide ranking position.
No sold rankings. Operators cannot buy a position in the casino list or change our sister-site notes.
Source-first claims. Ownership, licence and compliance statements are checked against public records and live operator information before publication.
Clear corrections. If a casino changes licence, ownership, terms or availability, we update the affected page once the change is verified.
Player-first framing. We explain what a network relationship means for bonuses, payouts, exclusions, support and complaints, not just who owns what.